Destroying Adwords - PRU

Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands. The big advantage of this approach is that you can save yourself a lot of money in the long run and take away the majority of the risk involved with starting a new business.

Adwords provides one of the quickest routes to ridiculous success in marketing. You have to know how to get your clicks very cheaply, how to target winning keywords and how to ensure you make a decent return on your investment.

Table of Contents:

AdWords and Your Business

The Profitability of Your Market

The Mechanics of a Campaign

The Lifeblood of Your Campaign

Writing Effective Ads

Cost Per Click v Click Value

The Google Quality Score

Getting More For Less – Split Testing

Conclusion

Rights to Product:

Personal use ONLY

Published : 2010

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