Power Buy Buttons 2.0

Product Summary:

Buy Buttons. You've seen 'em. Lot's of them. You see them all the time. Big ones, small ones. All colors of the rainbow. You've even clicked on them haven't you? Sure you have, if you've bought anything online.

So what's the big deal about buy buttons anyway? Well, what's the last thing you're looking at while you're trying to decide whether to buy something online or not? Hmmm, I don't think you're watching the latest sports scores on TV are you? I'm willing to bet you're not staring out the window watching your neighbor's dog do a happy dance on your lawn either.

So what are you doing? You're looking at a Buy Button, that's what! So what do you usually see? A small graphic with the words "Click Here to Order". Oh boy. That really pushes ME over the edge to fork over my hard earned cash!



So, what should a Buy Button look like anyway? Well, first of all, let's be honest here. Your Buy Button can't take the place of a great headline and sales copy. Those are the two most important elements of your sales page. Your Buy Button, on the other hand, is your last defense against "Customer Cold Feet". They got that far. You don't want them backing out now.

Here's what your Buy Button should have :

• Big enough to grab the customer's attention. C'mon, make it big enough to actually see! I've seen some so puny you practically needed a magnifying glass to see it, and you want me to click on that?
• Your product name. Remind them what the heck they're buying.
• Short, powerful reminder of why they should buy your product, if you can fit it on there. Not totally necessary, but good to have if you can do it with the design.
• Your product guarantee, although if you have it elsewhere, it's not necessary, but a big plus.
• Nice, BIG Buy Text, like "Buy It Now!". Make it BIG, make it Bold
• Your Price.
• And for heaven's sake, make it Look Good. Not like it was designed by a 5 year old kid.