How to Copywrite Right - PRU

If you intend to sell anything online, then copywriting is just about the most important skill you can ever learn. Get this wrong and all your efforts will be wasted; get it right and you too can join the marketing elite.

To embark on a career as a copywriter, you first need to understand exactly how it differs from regular writing. It doesn’t help that the word “copy” is sometimes applied to writing of any kind that is intended for publication. A newspaper journalist may be congratulated by his editor for producing “great copy”; a draft novel will be scrutinized by a copy editor before being sent for printing.

Copywriting is the use of words as promotional tools. They can promote a person, a business, a product, an opinion or idea, and they can appear on TV, radio, websites, in direct mailings, brochures, press releases, catalogues, on flyers, billboards or via any other kind of advertising material.

A copywriter’s job is to persuade the reader, listener or viewer to take action, which usually means parting with some money in exchange for a product or service. Alternatively, it may be used to promote a certain opinion, or to dissuade people from subscribing to a certain point of view.

Rights to Product:

Personal Use Only

Published : 2010

Package Specifications: